NEITHER BAD NOR HOLY

Mala Santa, a drink for new generations. A new style that mixes the holy (0% sugar) with a fun touch (5% alcohol), for people who want to break with the traditional and look for alternatives.

Our work on this project express a non-ordinary brand. On this basis we have built an entire corporate image full of personality that, through careful development of branding, materialized in web development and design, labels, posters and packaging.